Creator: Behind the Influence is back with a bang for 2024!

We welcomed some incredible creator guests into the studio in 2023 including Love Islands Molly Marsh, David Larbi, and creator duo Iconicakes, and this year is set to be just as epic. 

Our first guest of 2024 is the incredible Joel Rochester, also known as Fictional Fates. 

Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. 

Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to dive deeper into what inspires Joel’s content, and what being a content creator means to him. 

In this episode, Joel speaks about: 

• Why brands should embrace influencers’ creative ideas to get the most from their partnerships.
• Empowering the LGBTQ+ community and people of color in the bookish community.
• The balance between creating content his audience loves and content that will attract viral attention.

Watch now on YouTube or listen wherever you find your podcasts.