WHAT IS INFLUENCER MARKETING?
Simply put, Influencer Marketing is when a brand partners with key figures or individuals to spread their message. Today this means people who have built a following on social media. Some of the benefits are:
Did you know that 4 in10 millennial subscribers say that their favourite YouTuber understands them better than their friends. Content creators have spent countless hours building their communities. Paid advertising can never come close to this level of trust. We create bespoke campaigns with each influencer in mind, to make sure content feels authentic and trust-worthy.
Influencer Marketing is a powerful tool for brands to raise awareness among new audiences. The best campaigns work with a group of influencers, with different audiences, so lots of different networks can learn about them at once. We have data that lets us know which creators' audiences overlap, so you never need to pay for the same audience twice.
It is much easier to track impact and engagement with Influencer Marketing campaigns than with TV, print or radio. We tailor our campaigns to your objectives - whether that's awareness, conversions or advocacy. Then produce analytics reports for you reports after every campaign, so you can show your ROI and make informed decisions.
HOW WE'RE DIFFERENT
We specialise in YouTube campaigns and influencer partnerships.
YouTube is the second largest search engine in the world and with over 1.8 billion monthly logged in users - it's the second largest social network in the world.
At Digital Voices, we work directly with brands to help them build the best Influencer Marketing campaigns with strategy, influencer negotiations and even additional video, photography and design content. We call our approach Influencer Marketing Plus - it means we build bespoke campaigns that work for your brand. Think of us as a creative agency for Influencer Marketing!
We're not a Talent Management Agency
We are a neutral Influencer Marketing agency. That means that we don't sign up or manage talent. Instead we find the best creators for your campaign based on data. Talent management agencies are incentivized to recommend their own talent, rather than objectively find the best people for you to work with.
We're not an Influencer Marketing Platform
Influencer Marketing platforms are useful for tracking work flow. However, they don't advise on strategy or tailor creative to each influencer. This means that campaigns executed through Influencer Marketing platforms often show lower rates of engagement. We create bespoke campaigns that make sure brands see the best results.
Interested in working together?
Call: 020 3011 2498
Visit: 465a Hornsey Road,
London, N19 4DR