We champion creators who inspire and connect with their audiences through video. Digital Voices offers brands the opportunity to identify and champion these creators. The best campaigns cut through the noise of advertising, build trust and convert viewers into brand advocates.
We believe in creating long-form content that lasts. Don’t blame short attention spans - the average mobile session on YouTube lasts over 40 minutes. People watch long videos. Make better content to retain attention. Beyond this, we believe content should stand the test of time. Whether that is being discovered through YouTube search, embedded on websites and blogs, or inspiring customers to create user-generated content.
Building a community on social media demands vast amounts of video content. People like people. We help you inject personality into your brand’s content through a mixture of partnerships with key creators and harnessing in-house talent. If you build a community, your customers will believe in your brand and become your biggest advocates.
PR and traditional marketing agencies often do not have the specialist knowledge, tools and data to run successful influencer marketing campaigns.
Talent management are great to work with for individual creators. However, their limited pool of talent encourages the recommendation of influencers who may not be the best fit for the campaign.
Software platforms can work for matching creators and brands at scale, especially on Instagram. However, campaigns tend to perform poorly due to limited advice on strategy and creative alignment.
Publishers are powerful tools for raising brand awareness amongst a broad audience. But they tend to have short watch time and low conversion rates.
At Digital Voices, we are obsessed with YouTube and video content. Instead of managing talent, we pull data directly from YouTube’s API to find the best creators for your campaign. Every piece of content is bespoke - all strategy and video ideas are tailored to each creator to maximise ROI. We’re so confident in our data that we guarantee organic views.
2019 DIGITAL VOICES
