via M40

Announce that Trainline sells coach tickets to a young audience on Instagram. The Influencer Marketing campaign had to seamlessly integrate with their "via M40" track, produced by Top 40 artist, Naughty Boy with sounds sampled from a coach.

Run an exclusive creator-only launch event for 25 influencers to celebrate the launch of the track, filled with Instagrammable photo opportunities and a silent disco on a coach, so creators could listen to the track.

  • 1.2m+ impressions on Instagram
  • 25 Instagram creators created 74 pieces of content about the event
  • Over 68,000 engagements with the campaign on Instagram

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