Island Records

Increase awareness and drive downloads of JP Cooper and Astrid S’s new release “Sing it With Me” through YouTube channel and artist collaborations.

We partnered Island Records with Emma Heesters and Allie Sherlock to create music content to promote JP Cooper's track.

  • The campaign currently has over 350,000 YouTube views
  • On Instagram, the campaign hit over 975,000 impressions
  • The content attained 1700 comments, with over 300 comments interacting with JP Cooper

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