Simply put, Influencer Marketing is when a brand partners with key figures or individuals with a following on social media to spread their message. Some of the benefits are:
YouTube influencer campaigns are different to Instagram campaigns. Audiences and creators have a much closer relationship. 4 in 10 millennial subscribers say their favourite YouTuber understands them better than their friends. Because of this, every video has to be tailored to an influencer’s channel. It takes time, but gets the best results. Think of us as a creative agency for influencer campaigns.
Influencer Marketing platforms are useful for tracking workflow. However, they don't advise on strategy or tailor creative to each influencer. This means that campaigns executed through Influencer Marketing platforms often show lower rates of engagement. We create bespoke campaigns that make sure brands see the best results.
We are a neutral Influencer Marketing agency. That means that we don't sign up or manage talent. Instead we find the best creators for your campaign based on data. Talent management agencies are incentivised to recommend their own talent, rather than objectively find the best people for you to work with.
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