All the latest updates from Digital Voices
The first Lockdown triggered a sense of community amongst creators and the public at large. We shifted our communications from aspirational content and envy- inducing posts, to authenticity, vulnerability and focus on productive entertainment.
During lockdown, the nation has become hooked on video content. With the growing reach of these content creators, many brands are now looking to work with online creators for the first time.
Content creators have also faced the same limitations as consumers when it comes to access to resources and travel, so under lockdown they have had to adapt.
So what’s the best platform to promote your brand - the ever-popular alpha of video content YouTube, or the fresh newcomer TikTok?
It is time to open our eyes to the injustice towards black lives and take time to deeply understand privilege, structural inequalities and how people’s experiences differ.