MaiChai is a start-up teashop in Islington that opened their first store and needed to make a splash on social media to engage new customers and drive sales.
From their launch in September 2017 to December 2017:
• 32 London food Instagrammers posted about MaiChai 40 times
• 13,000+ engagements on influencer content
• 150+ visits documented on social media resulting from influencer posts
465a Hornsey Road