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Instagram Influencer Marketing Campaign

MaiChai

MaiChai

Challenge

MaiChai is a start-up teashop in Islington that opened their first store and needed to make a splash on social media to engage new customers and drive sales.

MaiChai

The Stats

From their launch in September 2017 to December 2017:

  •   32 London food Instagrammers posted about MaiChai 40 times

  •   13,000+ engagements on influencer content

  •   150+ visits documented on social media resulting from influencer posts

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