Royal Air Force

The Challenge.

For the RAF 100 celebrations, the RAF want to inspire a younger online audience to think about the wide variety of careers in the Service.

Our Solution.

To show the rigour of pilot and astronaut training, we put YouTube science creator Tom Scott in a centrifuge for a video on his YouTube channel. Sadly Tom's g-force tolerance was far lower than the average person and he passed out at 3.7G. Don't worry - he's alright!

Statistics.

  • 1,700,000 views on Tom Scott’s centrifuge video
  • 103,000 views on the Behind the Scenes video
  • 2100+ comments on the Youtube videos

Other campaigns.

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