Rolls-Royce

The Challenge.

Engage young people - who may not have considered careers in engineering - to engage with STEM subjects through social media partnerships.

Our Solution.

Break the echo chamber of engineering content by making innovative content with unexpected creators - like the pairing of 13 year old YouTube creator and Junior Bake Off winner, Nikki Lilly and Andrew Smyth, a finalist on the Great British Bake Off as well as a Rolls-Royce engineer. They made a video on “How to Bake a Cake for Space”.

Statistics.

  • 17,000 views on the YouTube videos
  • 2:24 seconds average watch time
  • 180 comments

Other campaigns.

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