Island Records

The Challenge.

Increase awareness and drive downloads of JP Cooper and Astrid S’s new release “Sing it With Me” through YouTube channel and artist collaborations.

Our Solution.

We partnered Island Records with Emma Heesters and Allie Sherlock to create music content to promote JP Cooper's track.

Statistics.

  • The campaign currently has over 150,000 YouTube views
  • On Instagram, the campaign hit over 75,000 impressions
  • The content attained 1700 comments, with over 300 comments interacting with JP Cooper

Other campaigns.

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