Case Study
case study

Food & Drink

Domino's partnered with 18 influencers to raise awareness of their vegan pizza options.

The campaign had a 4.3% engagement rate with 16,725 likes and comments.

Interestingly, there are hundreds of YouTube videos reviewing the vegan pizza, with far higher views and watch time than the Instagram campaign. Domino's should have partnered with a wider array of YouTube creators.

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